What is email marketing & automation? | Some benefits
Digital marketing has evolved rapidly since the 1990s. Since 1993, digital marketing services have served us well for brand advertisement. Now, the umbrella of digital marketing services encompasses a myriad of marketing routes, including SEO, SEM, quality link building, affiliate marketing, re-targeting, social media, and email marketing. Of all these amazing marketing tools, we shall be taking email marketing & automation for further discussion.
What is
email marketing?
Typically, email marketing refers to managing an
email contact list, product offers for target audiences, and email
personalization. Since social media has been very popular these days, it is
often considered a better platform for marketing. However, the facts tell the
story otherwise. For example, according to an online survey, email marketing
proved to be 40 times more successful as a digital marketing platform than
Facebook and Twitter combined. Hence, it is still considered a viable tool to
interact with the target audience directly. However, amalgamating email
marketing and social media via email marketing & automation has
also given some significant stats.
Mail
servers
Emailing for marketing purposes is much different
from personal emails. Certainly, businesses need to send emails in hundreds to
thousands to leverage the benefit of the marketing tool. Therefore, you cannot
simply go for Gmail or Yahoo. Rather, you would need an email
marketing server. The mail servers use a standard protocol to
send and receive emails. There are four main types of mail servers mentioned
below.
- Webmail
(Web-based email) servers
- SMTP
(Simple Mail Transfer Protocol)
- IMAP
(Internet Message Access Protocol)
- POP3
(Post Office Protocol version 3)
You can choose either of the servers mentioned
above for your business email marketing, depending upon your preferences and
business needs. However, a dedicated server for email marketing always
proves the best for large-sized businesses. Following are some of the benefits
of using dedicated servers.
- You
can enjoy exclusive root access to all the RAM, CPU or bandwidth. No more
worries about the high-volume traffic issues during peak business time.
- It
allows you to scale the server needs according to your business growth.
With the dedicated servers the option to add to the storage capacity, and
processing is always open.
- You
won't be sharing your hosting service as in shared and VPS hosting; you
would have better security for the malware and hack.
- Lastly,
a dedicated email marketing server allows you to serve more clients, so
there would be almost no capital cost.
Hence, if you yearn to grow your business to an
ultimate goal, you must check the packages for dedicated servers
for email marketing by Navicosoft.
Email
marketing & automation
Once you have realized the potential of email
marketing and selected the best suitable email marketing server, it is time to step
up your digital marketing game!
Email marketing automation means triggering
personalized email messages based on certain customers' actions with the help
of marketing automation tools. This approach helps send the right messages to
the right audience at the perfect time via email. In other words, it is all
about linking the website analytics with the email marketing platforms to
manipulate your target audience for their preferences, previous purchase
experience, and general behaviour. Furthermore, email marketing
& automation allows you to personalize the customers'
experiences further and enhance relevancy in the campaigns.
Benefits
of email automation
Combining the two amazing tools can either be the
best thing, or it may end up in failure. However, studies indicate that linking
email marketing with social media such as Twitter ads
management helps better reach out to prospective audiences. Here
are some of the other benefits of email automation.
Personalized
customer's experience
Various surveys and analytical studies have
indicated that the customers like and prefer to buy from the ads that appear
based on their search activity. However, email proves to be the best route for
a perfectly personalized experience for customers is email marketing.
Efficient
Email marketing & automation helps
improve productivity. Certainly, when the employees spend the time saved from
manually compiling the email lists and scheduling it on other productive tasks
such as building customer relationships.
Customer
retention
Being a business person, one knows that it takes
more to convert a new customer than retain an existing one. Hence, with the
efficient use of email automation, one can easily track down the customers who
need a "we haven't heard from you lately" email and stay in
touch.
Scalability
Email marketing & automation is
a scalable digital marketing service that automatically integrates the
customers into your system when they perform any of the tasks that you are
tracking.
The system sends the customers suitable emails
depending upon the stats of the behavioural factors you have been tracking
without the need of any additional manpower.
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